The Internet is an advancement, which holds numerous opportunities and privileges for everyone. Individuals, companies, and institutions use the Internet in many ways. Businesses use the Internet to provide access to complex databases. Companies carry out electric commerce, including advertising, selling, buying, distributing products, and providing after-sale services (Ater, 27).
Businesses and institutions use the Internet for voice and video conferencing and other forms of communication that enable people to telecommute or work from a distance. The use of e-mail over the Internet has greatly speeded communications between companies, among coworkers, and between other individuals. Media and entertainment companies use the Internet to broadcast audio and video, including live radio and television programs. These companies also offer on-line chat groups, in which people carry on discussions using written text and voice communication. People use the Internet for communication, entertainment, finding information, and also to buy and sell goods and services. The Internet is a global computer network allowing communication with millions of computer users and access to virtually anything around the world. The positive progression of communication is an outstanding necessity to this day and age. Computer use has increased dramatically and it has now become possible for everyone to be able to afford to purchase a computer.
The creation of the computer and Internet has affected businesses in many positive ways. These applications are a successful establishment in a business setting. Both deliver quality management capabilities and serve the international standard for businesses and industries around the world. They have an enormous impact on human communication. Computers in a business setting serve the role of communication amongst others inside and outside of the company. Both of these applications (computers and the Internet) also provide a business with capabilities to broadcast ideas quickly and efficiently.
The Internet's broadcasting abilities are considered to be very wide spread. The most obvious applications of the Internet are sales/marketing and data management, which is the process of organization that is designed to simplify a system while still maintaining the flexibility that can be easily adapted to anyone's specific needs. The growth of the Internet has made communication with remote locations such as district offices, outside sales staff, etc. more efficient than ever before.
Advertising on the Internet has been increasing and is viewed while surfing, reading e-mail, and spending time on the web in general. We are probably exposed to about 35 'pop-up' ads continuously, one after another, just by simply entering a single web site. By my own personal experience, I find it distracting when I enter a web site and am surrounded with several advertisement windows that take forever to close even after you have left the web site. By the time I am actually finished closing all of the Advertising campaigns use specific images to manipulate the consumer into believing they must have a specific product. It is very easy to get side tracked when you see an advertisement you are interested in and would like to know more about. Advertising abilities vary from banner style advertisements to game imaged ones that encourage you to play a game and win a prize. It has been said that the primary form of advertising on the web (ex: banner form ads) has proven notoriously ineffective at generating clicks. This can be looked at in a positive and negative way. The positive viewpoint is the fact that negative feedback from a bad advertisement simply means it needs more work. Direct response advertising, (such as ads that suggest 'click here' for more information or my personal favorite: Punch the monkey and win $20 instantly, as seen on msn.com.) allow advertisers to find out how effective/ineffective a given advertisement actually is. The negative aspect is the actual hard work of trying to figure out exactly how to attract people and get them to respond to your ad.
According to recent research, the number of online users in the US is expanding rapidly. In addition, within the last year, online commerce (which is considered to be the large scale buying and selling of goods and services) transactions have become commonplace (Einstein, 21). This given statement is another excellent reason why the Internet and computers are a positive advancement for businesses. When customers go on-line, they are most often looking for information on specific types of products or trying to find savings on products they need. This is clearly a booming potential market and one that will significantly impact the way that advertising and commerce is conducted over the upcoming years.
-"Approximately 64.2 million US adults (32.5 percent of the adult population) currently use the Internet, according to the Spring 1999 CyberStats report from Mediamark Research, Inc." (Almost 65 Million Americans Online, cyberatlas.internet.com, May 1999)-"According to EMarketer's ECommerce Study], by year-end 1999, the number of online buyers will double to 36.1 million, or 16.6 percent of the U.S. population 14 and older. By the year 2002, eMarketer says the U.S. will have 63.7 million online buyers, representing nearly one-third or 28.4 percent, of all Americans 14 and older. "
(Online Buyers to Double by the End of 1999, cyberatlas.internet.com, December 1998)
- "EMarketer has found that ... 33.1 million [web users] are 'window shopping' -- browsing, researching, and comparison shopping for goods and services over the web."
(Online Buyers to Double by the End of 1999, cyberatlas.internet.com, December 1998)
[Quotes and estimates received by: www.townvalues/advantages.com]
There have nearly been 407.1 million people, which were estimated to access the Internet as of November 2000. This is a global figure, which also highlights the fact that the Internet is the one medium, which can be used to reach every city and every country over the globe. It means your business does not just have to concentrate on local markets meaning anything is possible.The Internet represents one of the most successful examples of worldwide communication, which involves the interaction of people and their computers, despite their location. If a business has a web site, this in itself means it is accessible by the global market, and it is vital that this business takes advantage of this. Your businesses web site has the ability to be viewed from all over the country and world. The only way to market globally is via the Internet, and the only way to accomplish that, is with a computer. The computer and Internet provide us with the ability to promote locally and globally. Normal media advertising and promotion (such as through magazines, radio and local promotions) cannot gain as much traffic as marketing on the Internet can.
An advantage of advertising on the web is the fact that there are hundreds, possible thousands of places where you can advertise for free on the Internet. You just have to know where to find them. This is a valuable resource for a new person just starting out without a lot of money, looking for more exposure for their business.
When first starting off a business, you need all the publicity it can possibly receive. As long as these free sites are available, they will be used. With out the existence of computers and the Internet, this option would never be possible. By bringing more exposure to your site you gain another method of promotion that excels more that what television, newspapers and radio have to offer.
The creation of the computer and Internet has held an important role in intercommunication within a company. The 'distance learning' process, reveals a widespread interest in using the Internet for education-from-home. Distance learning is a process of learning from home by means of video instruction and e-mail. It involves teaching or learning a skill for a job. For instance, instead of paying for a group of employees to attend a training seminar, you are able to produce an 'at work/home' seminar, subtracting the travel fees, which will in the long run, save your business money.
The Internet has contributed to the success of small businesses in the international market. Early hopes of Internet-based commerce have not proven themselves to be the route that such commerce was expected to take, but the growth of the Internet and its associated technology have become the lifeblood of many businesses that otherwise would have remained tabletop businesses with only local influence (Einstein, 37). The most successful Internet ventures have been products over services, but each has seen growth. The arrival of the secure electronic transaction has relieved the fears of many who formerly were would-be purchasers that have now joined the growing numbers of consumers and businesses taking advantage of the opportunities of the Internet. Many people are beginning to over come the apprehension of ordering products on-line. It is something that has gradually become safer and more efficient.
Though the Internet has not reached its full potential as a sales tool, it is
heading resolutely in that direction, and to the point that those companies not offering extensive online options to their existing customers may lose those customers to businesses that do.
The computer and the Internet have proved to enhance our capabilities within a business. It has given us the power to advertise on-line and be viewed by anyone in the world that owns a computer and a modem. These advances have affected businesses by the ways of advertising, communication within a company, distance learning, and on-line commerce and data management.
The topics explained in this paper are only a few of the many advances that the computer and the Internet have to offer for a business. The computer's abilities in a business setting are wide spread. Computers have the ability to be upgraded which allow them to produce a powerful newer version of the latest software, which saves money by not having to buy brand new PC's anytime a new advancement is discovered. Utilizing the advances of both hardware and software are important to business quality and production. Computers are time savers, by the means of 'spell check' and Excel spreadsheets that do the work for you by simply entering a formula for it to follow. You even have the ability to turn your PC into a fax machine with the right software, which is actually cheaper then buying your own fax machine, which can cost hundreds. Keeping up with current technology is difficult, but necessary, task for all businesses. Faxing over your PC is a small, but important step in helping the environment conserve paper. You can even make a phone call by using your computer. Web sites such as dialpad.com or I-link.com allow this as long as you have a microphone.
Technology makes it easier to accessing information such as handling customer profile information, company-wide inventory accounting, inventory control & product information, and more (Alter, 42). Computers, in conjunction with Internet use, organize data, structure it, and present it in a way that can be easily utilized. The impact of increased use of these applications has an influence of how a company or business will succeed and progress.
The creation of the computer and Internet has affected businesses in many positive ways. These applications are a successful establishment in a business setting. Both deliver quality management capabilities and serve the international standard for businesses and industries around the world. They have an enormous impact on human communication. Computers in a business setting serve the role of communication amongst others inside and outside of the company. Both of these applications (computers and the Internet) also provide a business with capabilities to broadcast ideas quickly and efficiently.
The Internet's broadcasting abilities are considered to be very wide spread. The most obvious applications of the Internet are sales/marketing and data management, which is the process of organization that is designed to simplify a system while still maintaining the flexibility that can be easily adapted to anyone's specific needs. The growth of the Internet has made communication with remote locations such as district offices, outside sales staff, etc. more efficient than ever before.
Advertising on the Internet has been increasing and is viewed while surfing, reading e-mail, and spending time on the web in general. We are probably exposed to about 35 'pop-up' ads continuously, one after another, just by simply entering a single web site. By my own personal experience, I find it distracting when I enter a web site and am surrounded with several advertisement windows that take forever to close even after you have left the web site. By the time I am actually finished closing all of the Advertising campaigns use specific images to manipulate the consumer into believing they must have a specific product. It is very easy to get side tracked when you see an advertisement you are interested in and would like to know more about. Advertising abilities vary from banner style advertisements to game imaged ones that encourage you to play a game and win a prize. It has been said that the primary form of advertising on the web (ex: banner form ads) has proven notoriously ineffective at generating clicks. This can be looked at in a positive and negative way. The positive viewpoint is the fact that negative feedback from a bad advertisement simply means it needs more work. Direct response advertising, (such as ads that suggest 'click here' for more information or my personal favorite: Punch the monkey and win $20 instantly, as seen on msn.com.) allow advertisers to find out how effective/ineffective a given advertisement actually is. The negative aspect is the actual hard work of trying to figure out exactly how to attract people and get them to respond to your ad.
According to recent research, the number of online users in the US is expanding rapidly. In addition, within the last year, online commerce (which is considered to be the large scale buying and selling of goods and services) transactions have become commonplace (Einstein, 21). This given statement is another excellent reason why the Internet and computers are a positive advancement for businesses. When customers go on-line, they are most often looking for information on specific types of products or trying to find savings on products they need. This is clearly a booming potential market and one that will significantly impact the way that advertising and commerce is conducted over the upcoming years.
-"Approximately 64.2 million US adults (32.5 percent of the adult population) currently use the Internet, according to the Spring 1999 CyberStats report from Mediamark Research, Inc." (Almost 65 Million Americans Online, cyberatlas.internet.com, May 1999)-"According to EMarketer's ECommerce Study], by year-end 1999, the number of online buyers will double to 36.1 million, or 16.6 percent of the U.S. population 14 and older. By the year 2002, eMarketer says the U.S. will have 63.7 million online buyers, representing nearly one-third or 28.4 percent, of all Americans 14 and older. "
(Online Buyers to Double by the End of 1999, cyberatlas.internet.com, December 1998)
- "EMarketer has found that ... 33.1 million [web users] are 'window shopping' -- browsing, researching, and comparison shopping for goods and services over the web."
(Online Buyers to Double by the End of 1999, cyberatlas.internet.com, December 1998)
[Quotes and estimates received by: www.townvalues/advantages.com]
There have nearly been 407.1 million people, which were estimated to access the Internet as of November 2000. This is a global figure, which also highlights the fact that the Internet is the one medium, which can be used to reach every city and every country over the globe. It means your business does not just have to concentrate on local markets meaning anything is possible.The Internet represents one of the most successful examples of worldwide communication, which involves the interaction of people and their computers, despite their location. If a business has a web site, this in itself means it is accessible by the global market, and it is vital that this business takes advantage of this. Your businesses web site has the ability to be viewed from all over the country and world. The only way to market globally is via the Internet, and the only way to accomplish that, is with a computer. The computer and Internet provide us with the ability to promote locally and globally. Normal media advertising and promotion (such as through magazines, radio and local promotions) cannot gain as much traffic as marketing on the Internet can.
An advantage of advertising on the web is the fact that there are hundreds, possible thousands of places where you can advertise for free on the Internet. You just have to know where to find them. This is a valuable resource for a new person just starting out without a lot of money, looking for more exposure for their business.
When first starting off a business, you need all the publicity it can possibly receive. As long as these free sites are available, they will be used. With out the existence of computers and the Internet, this option would never be possible. By bringing more exposure to your site you gain another method of promotion that excels more that what television, newspapers and radio have to offer.
The creation of the computer and Internet has held an important role in intercommunication within a company. The 'distance learning' process, reveals a widespread interest in using the Internet for education-from-home. Distance learning is a process of learning from home by means of video instruction and e-mail. It involves teaching or learning a skill for a job. For instance, instead of paying for a group of employees to attend a training seminar, you are able to produce an 'at work/home' seminar, subtracting the travel fees, which will in the long run, save your business money.
The Internet has contributed to the success of small businesses in the international market. Early hopes of Internet-based commerce have not proven themselves to be the route that such commerce was expected to take, but the growth of the Internet and its associated technology have become the lifeblood of many businesses that otherwise would have remained tabletop businesses with only local influence (Einstein, 37). The most successful Internet ventures have been products over services, but each has seen growth. The arrival of the secure electronic transaction has relieved the fears of many who formerly were would-be purchasers that have now joined the growing numbers of consumers and businesses taking advantage of the opportunities of the Internet. Many people are beginning to over come the apprehension of ordering products on-line. It is something that has gradually become safer and more efficient.
Though the Internet has not reached its full potential as a sales tool, it is
heading resolutely in that direction, and to the point that those companies not offering extensive online options to their existing customers may lose those customers to businesses that do.
The computer and the Internet have proved to enhance our capabilities within a business. It has given us the power to advertise on-line and be viewed by anyone in the world that owns a computer and a modem. These advances have affected businesses by the ways of advertising, communication within a company, distance learning, and on-line commerce and data management.
The topics explained in this paper are only a few of the many advances that the computer and the Internet have to offer for a business. The computer's abilities in a business setting are wide spread. Computers have the ability to be upgraded which allow them to produce a powerful newer version of the latest software, which saves money by not having to buy brand new PC's anytime a new advancement is discovered. Utilizing the advances of both hardware and software are important to business quality and production. Computers are time savers, by the means of 'spell check' and Excel spreadsheets that do the work for you by simply entering a formula for it to follow. You even have the ability to turn your PC into a fax machine with the right software, which is actually cheaper then buying your own fax machine, which can cost hundreds. Keeping up with current technology is difficult, but necessary, task for all businesses. Faxing over your PC is a small, but important step in helping the environment conserve paper. You can even make a phone call by using your computer. Web sites such as dialpad.com or I-link.com allow this as long as you have a microphone.
Technology makes it easier to accessing information such as handling customer profile information, company-wide inventory accounting, inventory control & product information, and more (Alter, 42). Computers, in conjunction with Internet use, organize data, structure it, and present it in a way that can be easily utilized. The impact of increased use of these applications has an influence of how a company or business will succeed and progress.
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